Craft Craze
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Craft Craze

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Posted by Jorge Jardim / 0 comments / 1 likes

The Manufacturer's Point of View
16 June 2020

The Manufacturer's Point of View

The Manufacturer’s Point of View

Craft beverage manufacturers have asked the question: “what will Craft Craze do for me?”. Well, the short answer, is “plenty”!

Let’s start with the basics.

Craft Craze is an easy-to-use web application that allows manufacturers to register and load their products. Since it is a web application (the data stored on the “cloud”) you can access it from anywhere you have an internet connection. Once you have registered, you are in control of your profile and your products. Simple.
Once your products are loaded, you can specify details for each product, such as the cost price (VAT inclusive), the minimum order quantity, the amount of stock you have available, and the dimensions of each product so that Craft Craze can accurately quote for shipment fees.

Let’s delve a little deeper.

There are more details that you can provide on the system for each product, including a professional image of your product, and the relevant attributes. If you make wine, you may want to specify the ABV, the ageing, the perfect serving temperature, etc. For beer you would define the ABV, the bitterness and the colour. These are the finer details your audience will be looking at from a marketing perspective. The more attractive it looks, and the more passion you portray, the more inviting it will be for your consumers.
In addition to the product details, you can define where your products can be purchased. Outlets can be specified, or you can use Google Maps to easily find outlets, and Craft Craze will simply use the details from Google Maps to populate the relevant fields, including the GPS coordinates and an image of the premises.

And of course, once the products are loaded, consumers can purchase your products on our app, and we facilitate the collection and delivery. When an order is placed, we automatically generate a waybill and notify you of the order with the waybill attached. You get the order ready, and the courier will come by to collect. Easy and automatic!

Now for the good stuff.

By now you can see that there is great value in being a part of Craft Craze. But we haven’t even touched on the real value we have to offer. And that’s analytics. Valuable information that can help you grow your business.

By loading your products on the Craft Craze app, you are making your products available to the nation. Not only for the sale of your products, but also for rating and reviewing. This may seem tough, because your initial instinct may be “what if I get bad reviews?”. Well, what if you don’t? What if your competition is getting bad reviews instead? But even if you are getting bad reviews, wouldn’t you want to know about it? Because this is how you will know how to manage your business and manage your products. Use the information to improve.

Craft Craze wants to be the main portal for marketing craft beverages, linking manufacturers directly with the consumers. If the consumers use the app, then we can provide you with useful data for making informed decisions. We will have information such as:

  • The highest rated product types (beer, gin, wine, etc.);
  • The highest rated product variety (e.g. Lager, Stout, Pilsner, and so on);
  • The best-selling items;
  • Average prices for various product varieties;
  • Demand on product types by region;
  • Quantities sold;
  • Etc.

Let’s go for gold.

Craft Craze is the brain-child of two determined individuals. One an avid craft enthusiast, with extensive knowledge in craft manufacturing and the passion to keep it alive, and the other a tech-savvy aficionado with a proclivity to automate processes, and make business tasks easier for entrepreneurs. Do you see where we’re going here?

Not only do we know our stuff, but we know yours too. And we want to help. We will be here to help where we can, and that’s essentially the reason Craft Craze was conceived. If you have any queries, or suggestions to make the app better, let us know, we’ll listen. We’re people too, and we enjoy making new friends.

Feel free to get in touch if you have any questions or need more info. Click here to reach us.

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